Entrepreneur / Investor / Builder

Build things
that matter.

CEO of Integrated Engineering. Building niche consumer goods companies for passionate enthusiasts.

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Integrated Engineering

An ecosystem of upgrades.

We don't just make parts — we make an ecosystem of upgrades that makes modding your car easy and fun, no matter your level of experience.

20 Years

90k+ Customers

In-House Engineering

VW Audi Hardware ECU Tuning

Xodus

The Ford chapter begins.

Same obsession with quality, new platform, new community. Performance engineering for the EcoBoost and truck enthusiast market.

EcoBoost F-150 Raptor

"Strategy without execution is a memo.
Execution without strategy is busywork.
Build things that are both."

— Peter Blais

Latest Writing

From the blog

AC Schnitzer Isn't Dying From Tariffs. It's Dying From $7,000 ECU Tunes.

Famous tuning brand AC Schnitzer is shutting down after 39 years. Their press release blames macroeconomic headwinds. I think they stopped earning relevance a long time ago.

EOS Has No Strategy Layer. Here's How We Fixed It.

Three years into running EOS, I'm a genuine believer in what it does well. But there's a gap in it that took me longer than it should have to name clearly.

OEMs Are Lying About ECU Encryption

The official position is emissions compliance. The real reason is protecting the tiered model lineup and price segmentation.